There are many different types of marketing jobs and careers for folks looking to get into the industry. The vast array of positions in marketing can be confusing at times, particularly when you think about just how many job titles there are on one end of the spectrum and how few are on the other end. There is an almost limitless variety between these two extremes. Still, you likely know at least a few of them: marketer, ad executive, public relations specialist, media buyer, e-commerce strategist, digital marketer and blogger.

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Chief Marketing Officer (CMO)

The Chief Marketing Officer is responsible for the entire marketing function of the company, including product and service development, brand management, customer experience, and overall marketing strategy. The CMO reports directly to the CEO or president.

The CMO role has evolved over the years from being a more traditional sales position to including all aspects of a modern marketing function. While many CMOs still focus primarily on sales, many now have strong technical backgrounds as well. Many take on an additional role as industry experts and influencers within their region or industry.

Chief Marketing Officer salary Range: $145,200 – $178,000

Market Research Manager

The most common job title for this type of position is Market Research Analyst. The position involves managing a team of researchers who conduct market research to inform marketing strategies and product development. The manager will also have the ability to manage budgets and timelines, as well as coordinate with other departments within the company. The ideal candidate will have experience in the field of market research and be able to work independently while maintaining a team environment.

Market Research Analyst Salary Range: $54,200 – $78,000

Marketing Manager

A marketing manager is a person responsible for managing the marketing of a company or organization. Marketing managers are usually in charge of many different departments within an organization and have a lot of responsibility on their shoulders. They will be involved with advertising, public relations, sales promotion, and product development. Marketing managers also help to make sure that all of these efforts are coordinated so that they work together well as a whole.

Marketing managers often have a bachelor’s degree in business or marketing. They can also have degrees in other areas such as management and marketing. Marketing managers usually work in large companies but sometimes they work for smaller businesses as well. To become a good marketing manager, you should have experience working in an environment where you need to think quickly on your feet and make decisions quickly. You should also be able to communicate effectively with others so that everyone knows what needs to be done and why it needs to be done. You should also be able to work well under pressure because every day may be critical for your company’s success or failure!

Market Manager Salary Range: $142,000 – $190,000

Public Relations Manager

Public relations manager is a position that most people have in their mind when they think about marketing and advertising. This job involves managing and maintaining relationships with the public, media and other stakeholders.

Public relations managers need to be able to communicate effectively with different audiences and work on building relationships with clients. These professionals also need to be flexible in their approach as they may need to change their strategies according to the needs of their clients.

Public Relations Manager Salary Range: $100,000 – $140,000

Promotions Manager

The promotions manager is responsible for managing all aspects of a company’s marketing and advertising campaigns. They work with the sales team to determine which products and services need to be advertised, what types of media outlets will be used, and how much money should be spent on each campaign. Since most promotions managers work in advertising agencies or consultancies, they typically have a background in media buying and selling.

Promotions managers often have strong communication skills and can easily explain complex concepts to clients. They must also be skilled at gauging the reactions of potential customers or clients to various marketing ideas, so they can make informed decisions about which campaigns will yield the greatest return on investment (ROI).

Promotions Manager Salary Range: $57,000 – $94,000

Sales Manager

The sales manager is one of the most important positions in any company. If you want to make a difference in your career and be part of a team that makes an impact, then this is the role for you. Sales managers are responsible for finding new clients, closing deals, and ensuring that the products or services are successful. They must be able to manage a team of salespeople and keep everyone motivated.

If you love sales and have excellent communication skills, then this is the perfect job for you! You don’t need any prior experience but should have either sales or marketing experience. You will also need strong written and verbal communication skills as well as computer skills to support your team as they sell their products or services.

Sales Manager Salary Range: $90,000 – $145,000

Content Marketing Manager

The role of a content marketer is to create and distribute valuable, relevant, and memorable content to attract new audiences. The content marketing manager ensures that the company’s online marketing efforts are coordinated and aligned with the overall business strategy. This person will also be responsible for creating and managing all digital marketing campaigns.

Job Description:

• Creating and managing all digital marketing campaigns in one or more channels (i.e., social media platforms, websites)
• Coordinating paid search, display advertising and other PPC services
• Managing SEO efforts that are designed to improve website ranking on search engines such as Google, Bing and Yahoo!
• Evaluating performance of current digital marketing initiatives against defined goals set by the management team.

Content Marketing Manager Salary Range: $75,000 – $100,000

SEO Manager

An SEO manager is a person responsible for bringing in new leads and converting them into customers. They are often hired by companies that have been around for a while and want to maintain their brand presence on the Internet. An SEO manager is usually hired because they have the experience, knowledge and training in search engine optimisation (SEO) to help a company reach its online potential.

SEO managers will typically be responsible for finding new ways to increase traffic from search engines and other online sources. They also need to know how to create content that will generate more traffic and ranking positions for websites in search engines. The best way for anyone looking for an SEO manager job is by networking with other professionals who work in this field or through a referral network.

SEO Manager Salary Range: $74,000 – $90,000

Media Planner

Media planner jobs are some of the most interesting and highly paid job categories in the marketing industry. If you are passionate about the marketing world and want to make a difference in people’s lives, then media planning might be your calling.

Media planners help organizations develop strategies that encourage consumer behaviour and build brand awareness. They must understand what consumers want, how they view products and services, and why they make purchasing decisions. Their job is to figure out how to communicate with consumers through various channels such as TV, radio, print media and online media platforms.

Media Planner Salary Range: $50,000 – $80,000

Advertising Sales Agent

Advertising sales agents sell advertising space in newspapers, magazines and other media to businesses. They are responsible for selling space to advertisers in the most efficient way.

Advertising sales agents need excellent communication skills, as they are often required to communicate with clients on a wide variety of topics. They also need good negotiating skills and an ability to stay calm in stressful situations.

Advertising sales agents should have a degree in marketing or journalism, though many have studied both fields at university. Some advertising agents may specialize in one area of the industry such as outdoor advertising or direct response marketing.

Advertising Sales Agent Salary Range: $58,000 – $125,000

Advertising Account Executive

Advertising account executives are responsible for developing, implementing and measuring marketing campaigns across multiple channels. They work closely with the marketing department to craft strategies that will attract new clients and increase revenue.

Advertising account executives must have a solid understanding of social media, SEO and content creation. They also need to be able to effectively communicate with clients and prospects through phone calls, email and meetings.

Advertising Account Executive Salary Range: $75,000 – $115,000

Brand/Product Manager

Brand and product managers are responsible for overseeing all aspects of a business’s brand. They’re responsible for everything from the advertising campaign to packaging and pricing. A good brand manager is skilled at balancing the needs of consumers with those of shareholders, who might be looking for the lowest possible price.

Brand managers need strong communication skills, as well as an understanding of marketing, finance and economics. They should have experience in retailing or manufacturing. Brand managers also need to be able to handle themselves under pressure effectively, as they often find themselves having to deal with unhappy customers or shareholders.

Brand/Product Manager Salary Range: $114,000 – $140,000

Conclusion

Marketing careers are varied and have several different positions within them, but everyone has to start somewhere. Though the industry can be confusing at first, once you get started in a marketing career it becomes apparent that there are a lot of variables involved. Your skills, temperament and interest level will likely determine which type of position you end up pursuing – or even if you find working for someone else preferable to starting your own business.